on the finer points of branding

Microsoft, as if to counter Apple where it thinks it stands a chance, is running its own ad-campaign, “Windows. Life without walls.” Now, if that's so, I am replaying someone's thought:

So “Windows. Life without walls” is the campaign slogan. I can already hear what a Seinfeld not paid by Microsoft would say in his monologue: "If you live a life without walls, why on earth would you need windows?" Jan, Mississippi