“If you don’t brand yourself, Google will brand you.”

Sherry Beck Paprocki

Sense making amidst loss of control,
or Why randomness naturally fools so many

Lacking Control Increases Illusory Pattern Perception
Jennifer A. Whitson & Adam D. Galinsky

We present six experiments that tested whether lacking control increases illusory pattern perception, which we define as the identification of a coherent and meaningful interrelationship among a set of random or unrelated stimuli. Participants who lacked control were more likely to perceive a variety of illusory patterns, including seeing images in noise, forming illusory correlations in stock market information, perceiving conspiracies, and developing superstitions/u>. Additionally, we demonstrated that increased pattern perception has a motivational basis by measuring the need for structure directly and showing that the causal link between lack of control and illusory pattern perception is reduced by affirming the self. Although these many disparate forms of pattern perception are typically discussed as separate phenomena, the current results suggest that there is a common motive underlying them.