What to do when starting?

You are thinking of materializing your concept into a company or simply put got tired of tiring for others? Here's where you may want to start:

1. What problem is being solved by your product/service offering?
2. Talk to potential customers to understand the problem;
3. Know the cost to customers of the problem you are trying to solve so that you get the price right;
4. Define your customers as a group linked by a common problem;
5. Keep the business simple and focused on one mission and one target;
6. Protect your ideas where possible.