bold understatement

"Inspired by the world's obsession and devotion to the iPod, iBelieve is a replacement lanyard for your Shuffle. Constructed using the same materials and precision ball bearing closure as the standard Shuffle cap, you can relax knowing your divine soundtrack and data is safe."
Scott Wilson, Designer

Scott's design may well be the illustration of 'less is more' or minimalist design. In fact, it is so minimalist that it lacks just enough function to make it a fashion statement.

The uncontested qualities are: understated look that doubles it as a piece of jewelry; inter-play between form and function on the idea of religion; reasonably priced with 10% going to charity; reminiscent of the accessory designs that make the whole more than the sum of the parts--no small achievement considering the tall standing of iPod itself.

iBelieve will give you an excuse to be "zealously iPod."

Wearing suggestion: make sure you take it off when, say, swimming or to recharge the battery.

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