“Designers’ power in organizations”

SIP: As we move into an experience economy, intangibles are becoming increasingly important. Intangibles now represent the majority of many a firm’s value. With markets being increasingly dynamic, old static economic models fail and management strategies have to be frequently updated. Strategies are now a dynamic capability. To create intangible value, you need . . . well, creative people. Of course the value of your creativity depends on the level at which you contribute.

SIP Hi fCh, - Thank you for clarifying, your experiences reflects my own. I also have a hard time with planned obsolescence, though eventually most things become obsolete. Personally, I purchase items with a long life span. Sincerely, - SIP

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